Agentic RAG is real. The GEO industry isn’t ready.
Mike King's right that AI search has moved to agentic retrieval. The implications for the GEO consulting industry are worse than his piece spells out.
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GEO and AEO
GEO and AEO
Mt. Stupid has a pricing page. And it’s been busy.
AI builders publicly admit they don't know how their models work. AI optimisation consultants sell guaranteed outcomes. The gap is the story.
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GEO and AEO
90% of brands have zero AI mentions. That’s the opportunity.
A new study found 89.8% of brands have zero AI search mentions. That sounds like a disaster. Read properly, it's the opposite.
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GEO and AEO
Citation is not traffic. Don’t confuse the two.
AI citation counts are about to become the new keyword rankings — a real number that mostly misleads. The substitution gradient is what actually matters.
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GEO and AEO
Mike King is right about Google. And right about Bing.
Mike King's read on Google's GEO guidance is correct. So is his read on Bing. But 'more candid' isn't 'more correct' — both platforms have incentives.
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GEO and AEO
Google just published the GEO playbook. It’s the SEO playbook.
Google's new generative AI optimisation doc kills the GEO consulting playbook. The myth-busting section is the most important thing it's published in a year.
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GEO and AEO
Web Bot Auth is the story. Robots.txt isn’t.
Google-Agent ignoring robots.txt is the boring half of the announcement. Cryptographic bot identity via Web Bot Auth is what actually changes things.
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SEO
Google-Agent doesn’t read your robots.txt. That’s the small problem.
Google-Agent bypasses robots.txt — but the real story is what agents do to attribution, conversion data, and the single-bucket model of 'Google traffic'.
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Industry
Meta is dying. Google just told you why.
Meta is losing users while Google publishes documentation calling GEO 'still SEO.' Same week, same story: who knows what business they're in.
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GEO and AEO
The AI citation trap: when being cited costs you more
GA4 just made AI assistant traffic visible by default. The Ahrefs schema data is more damning than people noticed. The GEO industry has a measurement problem.
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GEO and AEO
Mike King’s case for cloaking LLMs is right. And a trap.
Mike King's case for JavaScript-cloaking AI crawlers is technically sound. It still solves the wrong problem for almost everyone who'll deploy it.
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GEO and AEO
AI visibility isn’t a content problem. It’s a diagnosis problem.
Duane Forrester's three-layer AI visibility model is right. But most marketing orgs can't use it, because the diagnostic step doesn't exist in the workflow.
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SEO
Lily Ray just put a number on the AI content collapse
Lily Ray tracked 220+ sites named in AI content vendor case studies. The pattern: climb, plateau, collapse. The press release is never the whole story.
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SEO
Why your SEO doesn’t ship, and what to do about it
SEO work doesn't ship because the org design is wrong, not the tickets. The implementation gap is structural — and AI search is making it worse.
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GEO and AEO
Scaling AI content is the strategy. The strategy is the problem.
Enterprises ranked scaling AI content as their #1 AI search priority. The same report's experts called it a likely cause of visibility collapse.
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GEO and AEO
The enterprise AI content scaling strategy is a coordination failure
Conductor's 2026 report shows enterprises ranking AI content scaling as their #1 AI search priority. The experts in the same report think it's a mistake.
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GEO and AEO
Schema markup doesn’t move AI citations. Stop pretending.
Ahrefs ran a controlled test on 1,885 pages. Adding schema didn't increase AI citations on any platform. The GEO pitch needs revising.
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Google Ads
The data retention cliff nobody is pricing in
Google Ads is capping reporting history at 37 months just as AI agents take over campaign management. The audit trail is thinning at the worst possible time.
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GEO and AEO
The protocol layer is eating the SEO stack
UCP, 499 eligibility gates, and schema deprecations describe one shift: a protocol layer between your data and AI systems that most SEO teams aren't auditing.
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SEO
Google killed FAQ rich results. Good.
Google deprecated FAQ rich results this week. The feature died in 2023. The real story is the industry's refusal to update its schema playbook.
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GEO and AEO
Google’s UCP update is the agentic commerce story SEOs are missing
Google's March UCP update added carts, live catalogues and loyalty linking. The agentic commerce protocol layer is moving faster than SEO is tracking.
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GEO and AEO
Google’s bounce clicks defence just collapsed under a test
A randomised experiment removed AI Overviews and clicks rose 38% with no satisfaction drop. Google's bounce-click defence doesn't survive the test.
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GEO and AEO
Google’s link expansion is a confession dressed as a feature
Google's five new AI search link features arrived without click data. The pattern of how Google talks about AI Overview clicks is the real story.
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GEO and AEO
The 499 status code is the AI search problem no one audits
Mike King's new data shows HTTP 499s and slow origins quietly remove pages from AI citations entirely. Most SEO tools can't see the problem.
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GEO and AEO
The agent runtime is the new SEO evaluation layer
AI models don't read your website. The runtime does, and hands the model whatever survived the fetch. That changes the optimisation stack.
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GEO and AEO
Rand Fishkin tested AI rank tracking. The answer matters.
Fishkin's new research with Gumshoe shows AI rank tracking is mostly noise — but visibility share is real. The distinction is where the money goes.
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GEO and AEO
The ROI conversation about AI traffic uses the wrong vocabulary
AI systems were never built to route traffic. Measuring AI visibility with SEO-style ROI metrics is asking the wrong architectural question.
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GEO and AEO
Bing just told the industry what GEO actually is
Microsoft's Bing team published the clearest engineering spec we've had for AI search grounding. The GEO industry should be paying closer attention.
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GEO and AEO
The bit of GEO advice that doesn’t survive the architecture
Pedro Dias called out the GEO industry's load-bearing claim today. Schema doesn't 'ensure' anything in a probabilistic system — and most of the playbook collapses with it.
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GEO and AEO
OpenAI’s self-serve ads turn ChatGPT into a media channel
OpenAI just opened self-serve ChatGPT Ads with CPC bidding and conversion tracking. The GEO industry's measurement story just got harder to defend.
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Industry
Execution stopped being the constraint. Most agencies haven’t noticed.
Kevin Indig's piece today framed it as an existential moment. The deeper story: SEO agencies are still priced around a constraint that no longer exists.
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GEO and AEO
Browsy queries are the SEO concept that needed a name
Liz Reid named a category Google's been using internally for years. 'Browsy queries' reframe most current GEO advice as wrong.
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SEO
The website-as-source thesis is the argument that matters
Every current SEO debate is downstream of one shift: your website is a source, not a destination. Here's what that actually means in practice.
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SEO
The March core update was a referendum on aggregators
Google's March core update demoted aggregators and lifted first-party brands across travel, jobs, and health. The pattern matters more than the headline numbers.
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GEO and AEO
Your website is becoming a wire service
AI agents are reading and recompressing your website before humans see it. The brochure model is dying. Here's what replaces it.
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SEO
Google’s agent-friendly guidance is just accessibility, finally winning
Google's new web.dev guide tells developers to build for AI agents. The recommendations are the same accessibility checklist we've ignored for 15 years.
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Industry
The Google Network is shrinking and nobody will say what it means
Google Network revenue fell below $7bn while programmatic grew 20%. The publisher economy is being squeezed and the SEO industry isn't covering it.
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SEO
Preferred Sources is the first ranking signal you can’t earn, only be granted
Google's Preferred Sources went global this week. The framing is wrong — it's not a publisher tool, it's the first ranking signal that explicitly…
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SEO
The bounce-click defence is a measurement story, and Google is losing it
Google's Liz Reid keeps arguing AI Overviews only remove low-value 'bounce clicks.' A new randomised trial says otherwise — and Google still…
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SEO
Bing just hit a billion users and the SEO industry is still pretending it doesn’t exist
Bing crossed a billion monthly active users and grew ad revenue 12%. It's also the index under ChatGPT. Why the SEO industry's dismissal of Bing…
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GEO and AEO
Your brand is now in comparisons you’ll never see, being judged by reviews you didn’t know existed
AI assistants are pulling negative reviews into comparisons users never asked for. Why this isn't traditional reputation management and what UK…
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GEO and AEO
How to Measure AEO/GEO: Visibility, Mentions & Leads
Measure AI Search Optimisation (AEO/GEO) properly. Track AI visibility, citations, referral traffic, brand mentions and—most importantly—leads.
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