# Work — the registry

> jamiemckaye.com — technical consultant who ships. Markdown mirror of https://jamiemckaye.com/work/ (canonical). Mirrors index: https://jamiemckaye.com/md/

- Named engagements, published with permission: Nike (a full digital research campaign across Nike's retail partners in Europe — auditing how the brand showed up in each retailer's marketing, and shaping the plans and promotion they ran with, medium by medium), Pitney Bowes (a full technical SEO campaign behind the franking-machine offering in the UK and US — two markets, one discipline, applied end to end), and Urban Outfitters (a complex technical SEO campaign for the ecommerce store — architecture, crawl, and indexation engineered to pull more of the catalogue into search and more traffic through it). Scope is on record for these three; campaign metrics still publish only once verified.
- Case files unsealed by the client, each with a page at /work/<slug>/ carrying the symptom, the finding, the fix and measured readouts with named sources: Mowers Online (search recovery — the traffic that wasn't traffic) — /work/mowers-online/; Trade2Sync (migration rescue — the collapse that pre-dated the migration) — /work/trade2sync/; Small Business Coach Associates (a false flag traced to the apex host) — /work/small-business-coach/.
- Products engineered end to end and shipped (builder credit, never ownership): Klarvo (EU AI Act compliance platform — engineered and shipped to production, https://klarvo.io) — /work/klarvo/; Klarvo Access (accessibility fixes in the served HTML — never an overlay, https://klarvoaccess.com) — /work/klarvo-access/; LessonLoop (music-tuition SaaS — full v2 rebuild, spec to release, https://lessonloop.net) — /work/lessonloop/; SEOflare (SEO app for the ShopWired platform — through review, onto the store, https://www.seoflare.app) — /work/seoflare/; RackHut (iOS app — inventory, profit and postage for resellers, on the App Store, https://rackhut.app) — /work/rackhut/; Agent-Ready Grader (AI-readiness scoring instrument — running live in this site's /lab) — /work/agent-ready-grader/; newforestedit.co.uk (affiliate directory with a gated editorial engine and a walks map, https://newforestedit.co.uk) — /work/newforestedit/; jamiemckaye.com (the portfolio as a working exhibit — Awwwards nominee) — /work/the-instrument/.
- Sealed engagements — sector on record, identity withheld until the client approves naming: UK tile retailer (performance rescue — 2.2 s → 47 ms) — /work/uk-tile-retailer/; US roofing contractor (growth engineering — ads · lead ops · crm · attribution) — /work/us-roofing-contractor/; UK locksmith group (brand-site rebuild + technical seo operations) — /work/uk-locksmith-group/; UK entertainment channel (a broadcast platform and a prize engine — public, under load) — /work/uk-channel-platform/; Leeds dental practice (agent-ready — 74/C → 99/A on this site's grader) — /work/leeds-dental-practice/; Three small businesses, three platforms (structured data — @id-linked graphs, zero validator errors) — /work/structured-data-three-platforms/; UK data-cabling contractor (geo/aeo — a scorecard, an interactive, a rebuilt cluster) — /work/uk-data-cabling-contractor/; and, still closed: Belfast financial-claims firm (technical seo + measurement stack); Vienna events venue (international seo groundwork); UK building-products ecommerce (paid search across two networks + storefront seo).
- Readouts on the record: 60 measured numbers across the files, each with a named source (analytics, server logs, search console, the repository, the validator). The flagship figure remains the UK tile retailer's server response, 2.2 s → 47 ms.
- Every case file is also served as markdown at /md/work/<slug>/; the registry index at /md/work/.

## Named — files unsealed with permission
Scope is on record; campaign metrics publish only once verified at source.

### ENG-001 · Nike
A full digital research campaign across Nike's retail partners in Europe — auditing how the brand showed up in each retailer's marketing, and shaping the plans and promotion they ran with, medium by medium.
- Problem class: brand presence across partner marketing
- Role: research lead — the auditing and the shaping, one pair of hands
- Surfaces: retail-partner marketing programmes; plans and promotion, medium by medium; brand presentation across Europe
- Artifacts: per-retailer research files; audit findings; shaped plans

### ENG-002 · Pitney Bowes
A full technical SEO campaign behind the franking-machine offering in the UK and US — two markets, one discipline, applied end to end.
- Problem class: organic visibility for a B2B product line, two markets
- Role: technical SEO lead — the discipline applied end to end
- Surfaces: the franking-machine offering's search presence; UK and US market variants; the technical layer, end to end
- Artifacts: technical SEO audit; campaign programme; applied fixes

### ENG-003 · Urban Outfitters
A complex technical SEO campaign for the ecommerce store — architecture, crawl, and indexation engineered to pull more of the catalogue into search and more traffic through it.
- Problem class: catalogue visibility at ecommerce scale
- Role: technical SEO lead — architecture through indexation
- Surfaces: site architecture; crawl economics; indexation coverage
- Artifacts: technical SEO audit; architecture and indexation programme; applied fixes


## Case files — unsealed, measured at source
- **ENG-022 · Mowers Online** — search recovery — the traffic that wasn't traffic. ≈45% (of August sessions were the farm — zero orders among them); 954 → 151 (non-UK sessions, the day after the edge challenge). File: https://jamiemckaye.com/md/work/mowers-online/
- **ENG-021 · Trade2Sync** — migration rescue — the collapse that pre-dated the migration. 1,687 (URLs mapped, every one fetched single-hop through the tested config); 1,273 / 1,506 (referring domains classified junk and disavowed). File: https://jamiemckaye.com/md/work/trade2sync/
- **ENG-023 · Small Business Coach Associates** — a false flag traced to the apex host. 3 / 3 (prescribed fixes that would have changed nothing); 8 / 8 (host × scheme × user-agent combinations landing on the sitemap index, 200). File: https://jamiemckaye.com/md/work/small-business-coach/

## Built & shipped — builder credit
- **BLT-01 · Klarvo** — EU AI Act compliance platform — engineered and shipped to production. 2,816 (entries in the AI-detection registry, v264); 61k (tokens of the Act in the knowledge base, hash-checked at cold start). File: https://jamiemckaye.com/md/work/klarvo/
- **BLT-05 · Klarvo Access** — accessibility fixes in the served HTML — never an overlay. 888 · 722 · 80 (unit tests · live integration assertions · end-to-end journeys); 3 (detection engines reconciled per WCAG criterion). File: https://jamiemckaye.com/md/work/klarvo-access/
- **BLT-02 · LessonLoop** — music-tuition SaaS — full v2 rebuild, spec to release. 370,780 (lines of source on the platform); 277 (row-level security policies across 142 tables). File: https://jamiemckaye.com/md/work/lessonloop/
- **BLT-03 · SEOflare** — SEO app for the ShopWired platform — through review, onto the store. 1,647 / 1,752 (pages lost to a CDN firewall in thirty seconds — the incident); 1,752 / 1,752 (evidence rows on the paced crawl, zero 403s). File: https://jamiemckaye.com/md/work/seoflare/
- **BLT-06 · RackHut** — iOS app — inventory, profit and postage for resellers, on the App Store. 3,341 (test cases across 337 test files); 172,940 (lines of Swift across 1,018 files). File: https://jamiemckaye.com/md/work/rackhut/
- **BLT-04 · Agent-Ready Grader** — AI-readiness scoring instrument — running live in this site's /lab. 7 + 3 (weighted categories plus gates); 100 / A (this site's own grade). File: https://jamiemckaye.com/md/work/agent-ready-grader/
- **BLT-07 · newforestedit.co.uk** — affiliate directory with a gated editorial engine and a walks map. 522 (cottages aggregated); 22 · 58 mi (walks · miles on the map). File: https://jamiemckaye.com/md/work/newforestedit/
- **BLT-08 · jamiemckaye.com** — the portfolio as a working exhibit — Awwwards nominee. 110,000 (particles in the field); nominee (Awwwards, September 2026). File: https://jamiemckaye.com/md/work/the-instrument/

## Client ledger — sealed, sector on record
- **ENG-013 · UK tile retailer** — performance rescue — 2.2 s → 47 ms. 2.2 s → 47 ms (server response, before and after); 196 (shadow pages taken out of the index and the sitemap). File: https://jamiemckaye.com/md/work/uk-tile-retailer/
- **ENG-011 · US roofing contractor** — growth engineering — ads · lead ops · crm · attribution. 5 (pinned delivery sites in the reporting platform); 2 (tag operations that re-fire a stalled speed-to-lead workflow). File: https://jamiemckaye.com/md/work/us-roofing-contractor/
- **ENG-012 · UK locksmith group** — brand-site rebuild + technical seo operations. 238 / 238 (URLs verified at cutover); 6 (rogue administrators removed, same day). File: https://jamiemckaye.com/md/work/uk-locksmith-group/
- **ENG-024 · UK entertainment channel** — a broadcast platform and a prize engine — public, under load. 1,000 (platform subscribers in the first four hours); 14 min (launch-day database outage, 17:45 – 17:59). File: https://jamiemckaye.com/md/work/uk-channel-platform/
- **ENG-025 · Leeds dental practice** — agent-ready — 74/C → 99/A on this site's grader. 74 → 99 (grade C → A); 3 → 1 (h1 headings on the homepage). File: https://jamiemckaye.com/md/work/leeds-dental-practice/
- **ENG-026 · Three small businesses, three platforms** — structured data — @id-linked graphs, zero validator errors. 17 / 17 (pages validated on one site — no parse errors, no dangling references); 3 (platforms: Framer, Elementor, Beaver Builder). File: https://jamiemckaye.com/md/work/structured-data-three-platforms/
- **ENG-028 · UK data-cabling contractor** — geo/aeo — a scorecard, an interactive, a rebuilt cluster. 10 (industry leaves under the rebuilt wireless hub); 2 (redirect layers reconciled — server prefix rules and the plugin's exact-match table). File: https://jamiemckaye.com/md/work/uk-data-cabling-contractor/
- **ENG-015 · Belfast financial-claims firm** — technical seo + measurement stack. Sealed; no file yet.
- **ENG-016 · Vienna events venue** — international seo groundwork. Sealed; no file yet.
- **ENG-027 · UK building-products ecommerce** — paid search across two networks + storefront seo. Sealed; no file yet.

Readouts on the record: 60 — every one with a named source. Identities stay sealed until each client approves naming; the flagship figure remains the UK tile retailer's server response, 2.2 s → 47 ms.