AI Integration & Chatbots
AI that does the job — not AI that demos well.
I build AI products of my own. So when I add AI to your business — a chatbot, an integration, a feature inside software you already run — it’s done by someone who works with these systems every week and knows precisely where they earn their place and where they’re a gimmick dressed up as innovation.
Most “AI services” in 2026 are theatre
AI that does the job — not AI that demos well.
I build AI products of my own. So when I add AI to your business — a chatbot, an integration, a feature inside software you already run — it's done by someone who works with these systems every week and knows precisely where they earn their place and where they're a gimmick dressed up as innovation. You'll get the honest version of what AI can do for you.
It's worth being blunt about this, because the market for it is not. Since AI became unavoidable, almost every agency has added "AI integration" and "AI chatbots" to its menu. A great deal of what's sold under those headings is a thin wrapper around someone else's API, a chatbot that demos beautifully and then hallucinates at a real customer, or a feature that exists mainly so the company can say it has AI.
I come at this differently, because I build genuine AI software. Klarvo — one of my four products — is an AI product, running a multi-stage AI pipeline of its own. I work inside these systems every week: what they are genuinely good at, how they fail, how to ground them so they don't invent things, where they save real money and where they quietly cost it. So I won't sell you an AI feature because it's fashionable. I'll tell you honestly whether it will help your business — and sometimes the honest answer is that it won't.
Klarvo is an AI-transparency and compliance product I built end to end. It runs its own multi-stage AI pipeline, it's live in production, and it's used on real websites. When I talk about grounding a model, controlling its output, or judging honestly whether an AI feature is worth building at all — that isn't theory. It's what I do with my own products, every week, with my own money at stake.
I come at this differently, because I build genuine AI software.
Three places AI earns its place
Chatbots that are actually useful
grounded in your real information, so they answer correctly instead of confidently making things up. That's the difference between a genuine assistant and a liability sitting on your website.
AI inside your workflows
automating the genuinely repetitive parts of how your business runs, where it saves real time, not where it merely looks modern.
AI features in your product or site
where you have software of your own and a genuine case for an AI capability inside it.
I build AI for a living
Klarvo is an AI-transparency and compliance product I built end to end. It runs its own multi-stage AI pipeline, it’s live in production, and it’s used on real websites. The building isn’t theory — it’s what I do with my own products, every week, with my own money at stake.
LessonLoop
Music-academy platform. Live on the web and on iOS.
Klarvo
AI-transparency and compliance, with a multi-stage AI pipeline of its own.
VeloPress
A cycling-publication platform — built where off-the-shelf tools fell short.
Vintifi
Bespoke commerce product built end-to-end.
Questions worth asking before any AI work
Is an AI chatbot actually worth it for my business?
Sometimes genuinely yes, sometimes genuinely no — and I'll tell you which. A chatbot is worth it when it answers real questions faster than the alternatives. It is not worth it as a box-tick. I would rather talk you out of one than build you a bad one.
Will the chatbot make things up?
A badly built one will. A properly built one is grounded in your actual information and constrained so it cannot invent answers. Getting that right is most of the work — and most of the difference between one provider and another.
Isn't this just ChatGPT with my logo on it?
No — and reselling a chatbot wrapper is exactly the thing this page is warning you about. I build genuine integrations, grounded in your business and designed for your actual use case.
Is this your main service?
Search is my main discipline. But AI is not a bandwagon service for me — I build and run an AI product of my own. This work is done to the same standard, by me.
If you want AI in your business done honestly —
— let’s talk. I’ll give you a straight assessment of where AI would genuinely help you and where it wouldn’t, before anyone builds anything.