Web & App Development
Anyone can build you a website. Few can build you one that ranks.
I do technical SEO for a living. So when I build, the things most agencies treat as someone else’s problem to retrofit later — speed, structure, crawlability, clean schema, how an AI parses the page — are designed in from the first line of code. The same discipline, pointed at a build instead of a fix.
Why a search consultant builds websites
Anyone can build you a website. Few can build you one that ranks.
It's fair to ask why this page exists at all. Here's why. A large share of the SEO problems I diagnose don't have a fix that lives in a settings panel. The site is too slow, and the only honest answer is to rebuild it properly. The structure is wrong in a way no amount of optimisation will paper over. The platform itself is fighting the search engine. In those cases the fix is a build — and I would rather do it than hand you a specification and hope it gets done.
There's a second reason, and it's the one that should matter to you. Most websites are built by people who design and develop well but treat search as an afterthought — something an SEO is brought in to retrofit later. That retrofit is expensive, and it is never as good as building it right the first time. When I build your site, search isn't retrofitted. It's structural. You don't get a handsome site that quietly needs rescuing in six months. You get one that was correct from the start.
I build websites and web applications — but this isn't a separate agency service bolted onto a search consultancy. I do technical SEO for a living. So when I build, the things most agencies treat as someone else's problem to retrofit later — speed, structure, crawlability, clean schema, how an AI parses the page — are designed in from the first line of code. The same discipline, pointed at a build instead of a fix.
This isn't a claim you need to take on trust. I build and run four software products of my own — LessonLoop, a music-academy platform live on the web and on iOS; Klarvo; VeloPress; Vintifi. Production software, real users, my own money on the line. Building isn't a sideline I'm describing. It's something I do every week. [Jamie: which /work/ entries are genuine build projects — Cornish Secrets, and any client web build? Confirm the list.]
When I build your site, search isn’t retrofitted. It’s structural.
The range, honestly stated
Marketing and business websites
fast, well-structured WordPress sites built to rank and to convert. The bulk of this work.
Web applications
custom software when an off-the-shelf tool won't do the job: internal systems, client portals, bespoke tools.
Custom features and integrations
extending and improving what you already have, rather than starting over, where that's the sensible call.
Proof I can actually build
I build and run four software products of my own. Production software, real users, my own money on the line. Building isn’t a sideline I’m describing — it’s something I do every week.
LessonLoop
Music-academy platform. Live on the web and on iOS.
Klarvo
AI-transparency and compliance, with a multi-stage AI pipeline of its own.
VeloPress
A cycling-publication platform — built where off-the-shelf tools fell short.
Vintifi
Bespoke commerce product built end-to-end.
[Jamie: which /work/ entries are genuine build projects — Cornish Secrets, and any client web build? Confirm the list.]
Questions worth asking before any build
Do you only build on WordPress?
It's my default, and usually the right one — but no. Where a project genuinely needs something else, I'll say so and build accordingly. I won't force your project onto a platform because it's the one I find easiest.
Can you build a web application, not just a website?
Yes. I run four software products of my own — web applications are core to what I do, not a stretch.
Will the site actually be good for SEO?
That's the whole point of having me build it rather than someone else. Technical SEO is my main discipline. A site I build is structurally correct for search before a single optimisation is applied on top.
Is web development your main service?
No — search is, and I'm honest about that. But the build work is held to exactly the same standard, and it's done by me, not handed to a junior.
If the right fix for your site is a build —
— let’s talk about it. I’ll tell you honestly whether a rebuild is genuinely warranted, or whether your current site can be made to work without one.