Goodbye Webmaster Guidelines, Hello Google Search Essentials
The term ‘Webmaster’ has dropped out of fashion at Google after a complete refresh of what used to be its old Webmaster Guidelines. Two…
How Trustworthy are Google’s Help Documents?
Despite undoubtedly good intentions, Google’s published documentation aimed at providing help and advice may not always as be as trustworthy…
How Google is Battling Fakes
2021 was Google’s busiest yet in the battle to cleanse the internet of fake business profiles. The search giant has revealed that 2021 saw the…
Google Launches Enhancements for Desktop Search
An edge to edge auto complete interface and a more intuitive full-width design are currently being tested in an effort by Google to make the…
Are Domain Names a Google Ranking Factor?
What’s in a name? As far as domains are concerned, possibly quite a bit. But will an exact match domain name give your site a performance…
Google: The Fishing Easter Egg
Google’s latest Easter egg may allow users to take part in a spot of fishing when there are no search results to display. Yes… You read…
Google Make it Easier to Remove Images of Minors from Search
Google have made the process of removing images of minors from search more straightforward with the release of a new policy and a dedicated…
John Mueller Gives Tips on Site Migration & SEO
Two key factors to pave the way for a smooth, SEO-friendly site migration. Anyone undertaking the task of site migration knows that there is a…
Product Pricing as a Google Ranking Factor?
Is product pricing a factor in the way Google ranks e-commerce stores in their search results? We’ve got the low-down for you Google’s…
An SEO’s Guide to the Google MUM Update
The recently announced redesign of Google Search has introduced intuitive new ways to explore topics and surface more relevant…