SEO & AI Search Consultant · 19 years in
Search didn’t die. It split.
Your customers still look things up — they’ve just stopped doing all of it on Google. For 19 years I’ve made businesses findable, and I now do it across the whole fractured surface: Google’s AI results, ChatGPT, and the assistants answering questions about you without ever sending a click. I do the diagnosis and the implementation. Not a deck.
Independent · UK-wide · Surrey-based
- 19 years in SEO and search
- 4 AI products designed, built and running
- Daily published analysis of how search is changing
The shift
“Rankings” stopped describing reality. Most businesses haven’t noticed.
Here’s what’s actually going wrong — and why your current setup probably can’t even see it happening.
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You rank well. Traffic fell anyway.
Google now answers the question on the results page itself. You can hold position one for a query nobody clicks through on. The ranking report still looks healthy; the pipeline doesn't.
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AI assistants recommend your competitors.
More of "who should I use for X" happens inside ChatGPT, Gemini and AI Overviews. If you're not in that answer you're not in the running — and no analytics tab shows you the deals you never knew you were up for.
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Your SEO gets reported, not done.
The most common reason SEO fails isn't bad strategy — the recommendations never ship. They sit in a deck while nobody owns the implementation. Search only rewards work that goes live.
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You read well to people, badly to machines.
AI systems fetch, strip and recompress your pages before a human sees them. Most sites were built for a human reader and a 2015 crawler. The reader that now matters is neither.
What I do
What I actually do
Two things, mainly. The rest exists because I can build the fix — not just specify it and hand it over.
Technical SEO
Making the site genuinely able to rank: fast, crawlable, correctly structured, free of the quiet faults that cap everything above them. It’s the unglamorous foundation — and most visible problems trace straight back to it.
ExploreAI Search Optimisation (AEO / GEO)
Getting your business cited and recommended inside AI answers — Overviews, ChatGPT, the assistants — not just ranked in ten blue links a smaller share of people click every month.
ExploreAnd because I build — not just advise:
Web design and development, custom applications, AI chatbots and integration. When the fix is a new site, a faster site, or software, the person who diagnosed the problem is the person who builds it. You’re not paying me to brief a developer. I am the developer.
See all servicesThe new shelf
Your next customer is asking an AI about you right now.
More “who’s best for X” questions get answered inside ChatGPT, Gemini and Google’s AI Overviews every month — often without a single click to your site. Here’s what that looks like:
If you’re not in the sources it trusts, you’re not in the answer. Getting you into them is the job.
Selected work
The result, not the activity
A consultant’s case studies should show what changed. These do.
ACCL — Network infrastructure
Technical SEO that doubled organic traffic — built on the unglamorous depth: 985+ internal links across eight phases, 30 schema-covered pages, 458 redundant DB writes per load taken to zero.
Read case study 7.77× return on ad spendSpechunter — Ecommerce
An SEO + Google Ads restructure: 7.77× on £24k of managed spend (~£190k in conversions), with organic traffic tripled in a year.
Read case study 108k lines of code, shipped soloKlarvo — AI compliance SaaS
An AI-transparency / EU AI Act compliance product I built end to end — React, Supabase and Stripe, across 783 commits.
Read case studyVentures
I don’t just consult on this. I build it.
Most people who advise on technical SEO have never shipped the thing they’re telling you to change. I run four SaaS products of my own — so when I talk about crawl budget, Core Web Vitals or how an AI agent parses a page, I’m describing problems I’ve fixed in production.
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LessonLoop
Management software for music academies. Live on iOS and the web.
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Klarvo
AI-transparency and EU AI Act compliance tooling for websites.
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VeloPress
WordPress performance optimisation, productised.
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Vintifi
Coming soon.
These are my own ventures, not services on this page — they’re here because they’re the proof.
Who you’d be working with
Who you’d be working with
I’m Jamie McKaye — an independent SEO and AI search consultant, based in Surrey and working with businesses across the UK. Nineteen years in, I’ve watched search reinvent itself enough times to distrust anyone selling certainty about it. That’s why I publish my thinking in the open most days, and why I’d rather show you the reasoning than hand you a list of promises. When a project needs a designer, a second developer or a CRO specialist, I bring in people I trust — and stay your single point of contact throughout.
More about meLatest thinking
Latest thinking
I write about how search is actually changing — most days. No listicles, no news-mill reheating.
Google Ads is quietly being rebuilt around agents
Google's new Ask Advisor benchmarks, insights cards, and Dashboards aren't features. They're a shift in who runs the account — and it's not you.
GEO and AEOThe three removals: getting off Google is now three jobs
Removal, deindexing, suppression: three outcomes the reputation industry calls the same thing. AI search made the differences matter more than ever.
GEO and AEOReputation work just became AI visibility work
Suppression used to work because attention followed a click curve. AI answers don't. The reputation playbook needs an update, and most agencies haven't noticed.
FAQ
Reasonable questions
Straight answers, no sales gloss. Can’t find what you need? Get in touch.
Do you only work with Surrey businesses?
No. I'm Surrey-based and happy to meet locally, but search work rarely needs a shared postcode — I work with businesses across the UK.
Do you do the work, or subcontract it?
I do the work. For specialist pieces — design, a second pair of development hands, conversion — I bring in trusted collaborators, but I run the engagement and I'm accountable for the result.
Is "AI search optimisation" just SEO with a new name?
Largely, yes — and anyone telling you it's an entirely new discipline with an entirely new playbook is selling something. The fundamentals carry over. What's genuinely new is narrow, technical, and worth getting right.
What does working with you actually look like?
It starts with a diagnosis — what's genuinely limiting your visibility — then an implementation plan with the work ordered by impact. Then the work ships. I don't sell retainers that produce reports.
What size of business do you work with?
From owner-run businesses to established firms. The common thread is wanting the problem genuinely solved, rather than managed indefinitely.
If search is changing faster than your setup can keep up with —
— that’s the conversation worth having. No retainer pitch. Just a straight read on where you stand and what I’d do about it.