technical seo · ai systems · full-stack · writing
Search didn't die. It multiplied.
Nineteen years of technical SEO, now spanning every surface a machine reads. Strategy through production code — one person, no handoffs.
the thesis
The readers multiplied — Google, answer engines, agents. Legibility stopped being marketing and became an engineering discipline.
one person
strategy through production code — the scoping call and the commits are the same hands
instrumented
claims on this site are measured by the site; nothing is an adjective
reference build
the stack you're reading is the portfolio piece — inspect any layer
three doors
01
→Audit me
Technical SEO and AI-search readiness — find what the machines can't read, then fix it personally.
technical seo · ai search
02
→Build for me
AI systems and full-stack engineering — from working prototype to production, one pair of hands.
ai systems · full-stack
03
→Read the notes
Working notes on search, agents, and building for machines that read. Written slow, sourced always.
field notes · rss
capability index
running on this page
the field
110,000
gpu-simulated particles — every light an old url
render budget
60fps
compute + bloom, verified per commit
machine surface
mcp
this site becomes an mcp server · phase four
vitals target
100×4
lighthouse, proven at launch on live