services — the rack
One spine, four facets.
Everything below is the same discipline pointed at a different surface: make systems legible — to people, to Google, to the agents doing the reading now — and ship the fix personally.
04 bays · each runs a live scale model of its instrument · walk the rack ↓
carried into campaigns for
the files →01 · search that machines trust
Technical SEO & AI search
Google still matters. So do the answer engines quoting whoever they can parse. I make sites legible to both — crawlable, fast, structured, and cited — then prove it with instruments, not decks.
the discipline behind campaigns for Pitney Bowes and Urban Outfitters — and the engine this site grades itself with
scale model — live crawl waterfall — this page auditing itself
abstracted from this site's real route table
bay 01 · powered
02 · working software, not workflow slides
AI systems & consulting
Agents, retrieval, MCP servers, automation that survives contact with production. I build AI that does a job — scoped tight, instrumented, and cheap to run — and I'll tell you plainly when you don't need it.
the concierge answering below and the mcp server agents call are both running on this page's own stack
scale model — the concierge — ask this site about the work
live — same stack this service sells
bay 02 · powered
03 · strategy through production code
Full-stack build
Next.js applications, WordPress estates, integrations between stubborn systems. Nineteen years of shipping means the architecture conversation and the pull request come from the same person.
four products engineered end to end and shipped — and the site you're reading, webgpu field included
scale model — commits become interface — the build, replayed
commits become interface — these four are real
abstracted from this site's own history
bay 03 · powered
04 · the writing is the sample
Technical writing
Documentation people actually follow, working notes worth citing, product copy that respects the reader. Written by someone who builds the systems being described — which is why it's accurate.
every line of copy on this site is the sample — including this one
scale model — the copy edits itself — the redline, performed
We leverage cutting-edge synergies to ship world-class holistic fixes that hold.
−7 wordsload-bearing only
the editing method, live
bay 04 · powered
not sure which facet
Describe the problem in plain sentences — the right discipline is my call to make, not yours.