Work

The work, and what it actually changed.

A handful of representative engagements. Each one names the client, the outcome, and the work that produced it — not the activity. Numbers are real, and the cases below tell you how they were earned.

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How to read this page
A consultant’s case studies should show the result, not the activity. These do.

Five engagements — the work, what it changed, and the measurement behind it.

Selected case studies

Five outcomes, all real

Each card names a real client, a real engagement, and a real outcome — with the case study one click away.

Luxury Holiday Accommodation

Cornish Secrets

From a fledgling holiday cottage site to one of Cornwall's leading luxury accommodation brands — powered by 7 years of continuous SEO and GEO strategy.

  • SEO
  • AI Search Optimisation
  • Web & App Development
  • Technical SEO
15 → 3,000+ daily visitors Headline outcome
Read the case study
Network Infrastructure / Data Cabling

ACCL

Doubling organic traffic and driving impressions into the millions for a B2B network infrastructure company — through deep technical SEO, AI-first content, and comprehensive structured data.

  • SEO
  • AI Search Optimisation
  • Web & App Development
  • Technical SEO
2× organic traffic in 12 months Headline outcome
Read the case study
Specialist Building Supplies, Ecommerce

Spechunter

Tripling organic search traffic and delivering nearly £190K in Google Ads conversion value from £24K spend — for a niche UK building supplies ecommerce brand.

  • SEO
  • AI Search Optimisation
  • SEO Strategy
  • Content Strategy (8 hubs, 40+ spokes)
3× organic traffic + 7.77× ROAS Headline outcome
Read the case study Built in-house
SaaS — Music Academy Management

LessonLoop

A music academy management platform built from scratch with React, Supabase, and Capacitor — with an SEO/GEO-optimised marketing site and 950+ passing E2E tests.

  • SEO
  • AI Search Optimisation
  • Full-Stack Development
  • React / TypeScript
Full SaaS — live in App Store Headline outcome
Read the case study Built in-house
SaaS — EU AI Act Compliance

Klarvo

An EU AI Act compliance SaaS for SMEs — with a content-first marketing site designed from the ground up for traditional and AI search discovery.

  • SEO
  • AI Search Optimisation
  • Full-Stack Development
  • React / TypeScript
145+ pages | 54 DB tables | 783 commits Headline outcome
Read the case study
The shape of the work

What I’m typically engaged for

Four broad categories. The case studies above are how each one looks in practice.

Technical SEO

The discipline most underperformance traces back to. Audits + the actual shipping.

3 engagements

AI Search

Earning citations in AI Overviews and ChatGPT. Built on top of solid SEO.

1 engagements

Full-stack builds

Production software where off-the-shelf tools fell short. My own products + client builds.

3 products

Performance ads

Google Ads campaigns measured to a real outcome, not vanity impressions.

1 engagements
Worth a conversation

If your situation feels like one of these —

— the conversation is short. Tell me where you are and what’s not working, and I’ll tell you straight what it would take, and what it would cost.

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