work — the registry
On the record.
Campaigns for Nike, Pitney Bowes and Urban Outfitters; case files unsealed by the clients who own them; products engineered end to end; and a sealed ledger waiting on each client's word. Every claim files the same way — measured at its source, published with the source named. No adjectives doing a number's job.
on file: 08 products · 16 engagements · 06 named · 60 readouts on the record
named — the headline files, scope on record
scope on record · numbers stay in verification
ENG-001
namedA full digital research campaign across Nike's retail partners in Europe — auditing how the brand showed up in each retailer's marketing, and shaping the plans and promotion they ran with, medium by medium.
brand research · retail marketing · europe-wide
open case file →close file ↑
- problem class
- brand presence across partner marketing
- role
- research lead — the auditing and the shaping, one pair of hands
- surfaces
- retail-partner marketing programmes · plans and promotion, medium by medium · brand presentation across Europe
- artifacts
- per-retailer research files · audit findings · shaped plans
ENG-002
namedA full technical SEO campaign behind the franking-machine offering in the UK and US — two markets, one discipline, applied end to end.
technical seo · uk + us · b2b
open case file →close file ↑
- problem class
- organic visibility for a B2B product line, two markets
- role
- technical SEO lead — the discipline applied end to end
- surfaces
- the franking-machine offering's search presence · UK and US market variants · the technical layer, end to end
- artifacts
- technical SEO audit · campaign programme · applied fixes
ENG-003
namedA complex technical SEO campaign for the ecommerce store — architecture, crawl, and indexation engineered to pull more of the catalogue into search and more traffic through it.
technical seo · ecommerce
open case file →close file ↑
- problem class
- catalogue visibility at ecommerce scale
- role
- technical SEO lead — architecture through indexation
- surfaces
- site architecture · crawl economics · indexation coverage
- artifacts
- technical SEO audit · architecture and indexation programme · applied fixes
three campaign files, scope on record by permission — no figures were granted with the names. the measured readouts live in the case files and the ledger below.
rec — verified readouts on file: 01
the field plots verified numbers only
UK tile retailer
performance rescueverified2.2 s · before
47 ms · after
server response · ttfb
2.20 s
Δ −97.9%
measured either side of the fix, same origin · Δ derived from the verified pair
full walkthrough — in verification
case files — unsealed by the client
symptom · finding · fix · readouts with sources
ENG-022
unsealed — measuredMowers Online
UK garden-machinery ecommerce · aug – sep 2026
≈45%
of August sessions were the farm — zero orders among them
954 → 151
non-UK sessions, the day after the edge challenge
search recovery — the traffic that wasn't traffic
A garden-machinery store whose analytics said it was busy and converting badly, a head term sliding, and a mobile site that kept breaking — but only on the owner's phone.
bot traffic · edge rules · cache poisoning · search console
open case file →
ENG-021
unsealed — measuredTrade2Sync
trading-software SaaS · US & EU markets · aug 2026
migration rescue — the collapse that pre-dated the migration
1,687
URLs mapped, every one fetched single-hop through the tested config
1,273 / 1,506
referring domains classified junk and disavowed
migration · redirects · search console · disavow
open case file →
ENG-023
unsealed — measuredSmall Business Coach Associates
US business-coaching practice · aug 2026
a false flag traced to the apex host
3 / 3
prescribed fixes that would have changed nothing
8 / 8
host × scheme × user-agent combinations landing on the sitemap index, 200
diagnosis · canonical host · sitemaps
open case file →
blt — built & shipped
builder credit — engineered & shipped to production
BLT-01
2025 – 2026 · live
Klarvo
EU AI Act compliance platform · WordPress.org plugin
EU AI Act compliance platform — engineered and shipped to production
2,816
entries in the AI-detection registry, v264
61k
tokens of the Act in the knowledge base, hash-checked at cold start
BLT-05
2026 · live
Klarvo Access
server-side accessibility engine · WordPress.org approved
accessibility fixes in the served HTML — never an overlay
888 · 722 · 80
unit tests · live integration assertions · end-to-end journeys
3
detection engines reconciled per WCAG criterion
BLT-02
2025 – 2026 · in production
LessonLoop
music-school management SaaS · iOS app on the App Store
music-tuition SaaS — full v2 rebuild, spec to release
370,780
lines of source on the platform
277
row-level security policies across 142 tables
BLT-03
2026 · live
SEOflare
storefront SEO SaaS · live on the ShopWired app store
SEO app for the ShopWired platform — through review, onto the store
1,647 / 1,752
pages lost to a CDN firewall in thirty seconds — the incident
1,752 / 1,752
evidence rows on the paced crawl, zero 403s
BLT-06
2026 · live
RackHut
native iOS inventory + profit tracker for resellers · App Store
iOS app — inventory, profit and postage for resellers, on the App Store
3,341
test cases across 337 test files
172,940
lines of Swift across 1,018 files
BLT-04
2026 · live
Agent-Ready Grader
AI-readiness scoring instrument · live at /lab
AI-readiness scoring instrument — running live in this site's /lab
7 + 3
weighted categories plus gates
100 / A
this site's own grade
BLT-07
2026 · live
newforestedit.co.uk
New Forest holiday-cottage directory · own affiliate site
affiliate directory with a gated editorial engine and a walks map
522
cottages aggregated
22 · 58 mi
walks · miles on the map
BLT-08
2026 · live
jamiemckaye.com
this site · Awwwards nominee, September 2026
the portfolio as a working exhibit — Awwwards nominee
110,000
particles in the field
nominee
Awwwards, September 2026
eng — client ledger
identities sealed until each client approves naming · files open where the work is on record
UK tile retailer
performance rescue — 2.2 s → 47 ms
verified ↑ENG-011US roofing contractor
growth engineering — ads · lead ops · crm · attribution
sealed — file openENG-012UK locksmith group
brand-site rebuild + technical seo operations
sealed — file openENG-024UK entertainment channel
a broadcast platform and a prize engine — public, under load
sealed — file openENG-025Leeds dental practice
agent-ready — 74/C → 99/A on this site's grader
sealed — file openENG-026Three small businesses, three platforms
structured data — @id-linked graphs, zero validator errors
sealed — file openENG-028UK data-cabling contractor
geo/aeo — a scorecard, an interactive, a rebuilt cluster
sealed — file openBelfast financial-claims firm
technical seo + measurement stack
sealedVienna events venue
international seo groundwork
sealedUK building-products ecommerce
paid search across two networks + storefront seo
sealedprotocol — how a claim earns publication
01
filed
the work ships; its claim joins the queue with a named source.
02
pulled
the number is re-measured at origin — server logs, analytics, search console, the repository — never quoted from memory.
03
published
the readout energises on this page; the client is named only with written approval.
status
60 readouts on the record, every one with its source named. The sealed rows unseal as each client gives the word. Want the tour?