jamiemckaye.com publishes daily commentary on AI search, generative engine optimisation, and the SEO industry. These pages exist so readers — and the platforms that index this work — can verify how it is produced, who produces it, and how to correct the record when we get it wrong.
Last reviewed: 20 May 2026.
Masthead
jamiemckaye.com is published by Jamie McKaye, an independent SEO and AI search consultant based in the United Kingdom. There is no editorial board; Jamie is the sole writer, editor, and publisher. Articles are written by Jamie and may incorporate research assistance from large language models, but every published piece is reviewed line-by-line by Jamie before it goes live. Final responsibility for accuracy, framing, and citation rests with him.
- Editor & sole writer: Jamie McKaye — about · LinkedIn · X (Twitter)
- Contact: /contact/
- Editorial address: Surrey, United Kingdom
Mission & coverage priorities
jamiemckaye.com covers the practical reality of search and AI-driven discovery for the people who have to act on it — in-house marketers, agency leads, founders, and other practitioners. The remit is:
- AI search, generative engine optimisation (GEO), and how large language models retrieve, rank, and cite content.
- The traditional SEO industry where it overlaps with AI search — algorithm updates, official guidance, the practitioner discourse on LinkedIn and Substack.
- Vendor claims, case studies, and the gap between what consultants promise and what is actually measurable.
What we do not cover: paid media platforms in depth, social media growth tactics divorced from search, general digital marketing punditry, and anything we cannot reason about from primary sources.
Coverage is opinionated but calibrated. Articles state explicitly what is known, what is hypothesised, and where the author’s confidence runs out.
Ethics policy
We hold the following to be non-negotiable:
- No undisclosed paid placement. Every article that mentions a product, service, agency, or tool does so on editorial merit. We do not accept payment, gifts, or affiliate consideration in exchange for editorial coverage. If any article is ever sponsored, it will be clearly labelled Sponsored at the top.
- No undisclosed conflicts of interest. Where the author has a personal or commercial relationship with a subject — for example, when discussing a tool he uses in client work — the relationship is disclosed in the article.
- Quote and cite accurately. Direct quotes are reproduced verbatim and linked to a primary source. Where a primary source is paywalled, we say so. Where we are paraphrasing, we say so.
- No anonymous attacks. We criticise public arguments by name and link to them. We do not amplify unverifiable allegations about individuals.
- No AI-generated articles passed off as human. LLMs may assist with research, structure, or first drafts, but every published article is reviewed and edited by Jamie. Where an article materially relies on an LLM-generated artefact (a synthesis, a translation, an extracted quote), that reliance is disclosed inline.
Verification & fact-checking
Articles are fact-checked against primary sources before publication. Our process:
- Every numerical claim, attributed quote, study reference, or product specification must be traceable to a linked source in the article itself.
- Where multiple sources disagree, we say so and explain which we find more credible and why.
- Where the author is reasoning from his own experience or analysis rather than from a source, the article uses first-person framing (“I think”, “in my view”, “based on what I’ve seen”) to make that explicit.
- Predictions and forecasts are framed as such — never as established fact.
- Screenshots of dashboards, search results, or social posts are dated where the underlying surface changes frequently.
Corrections policy
We correct errors of fact promptly and visibly. If you spot one, please email jamie@searchflare.co.uk with a link to the article and a description of the error.
Our standards for corrections:
- Material factual errors (a wrong number, a misattributed quote, a misstated company position) are corrected in the article body, and a dated correction note is appended at the bottom of the piece explaining what changed.
- Clarifications (where the original was technically correct but easily misread) are added as a clarification note at the bottom of the piece.
- Stylistic edits and typo fixes are made silently.
- Outdated claims in older articles may be updated with a dated “Updated” note rather than a correction, where the original was correct at time of publication.
- Retractions — if an article’s central thesis is shown to be wrong, the entire piece is replaced with a retraction notice rather than silently deleted. The URL remains live.
Corrections, clarifications, and retractions are logged by date and remain attached to the article in perpetuity.
Diversity policy
jamiemckaye.com is a one-person publication. Coverage decisions, sourcing, and framing reflect a single editor’s perspective. We acknowledge this is a limitation.
Within that limit, we commit to:
- Citing and amplifying voices across the SEO and AI search field who do substantive work — including writers, researchers, and practitioners whose backgrounds, geographies, and seniority differ from the author’s.
- Not treating Twitter/LinkedIn visibility as a proxy for expertise. Where lesser-known practitioners have produced credible work on a topic, we cite them alongside or instead of the more visible names.
- Avoiding generalisations about geographies, demographics, or career stages that we cannot substantiate.
- Disclosing the author’s own position (independent UK-based consultant, individual contributor history, agency exposure) where it shapes the framing of an article.
Actionable feedback
Reader feedback is welcomed and read in full. Substantive responses are answered within five business days. Corrections requests are prioritised.
- Corrections, factual disputes, and clarifications: jamie@searchflare.co.uk
- Pitches and source tips: same address.
- General reader feedback: /contact/ or reply on X / LinkedIn.
- Off-the-record or sensitive tips: use the email address above and write “off the record” at the top of the message. We will honour that framing.
Ownership & funding
jamiemckaye.com is owned and operated by Jamie McKaye in a personal capacity. It is not owned by, funded by, or operated on behalf of any agency, vendor, or investor.
Revenue model: the site has no direct revenue. The author’s commercial work is consulting via Searchflare; the publication serves as a public portfolio of thinking and is funded by that consultancy income.
There are currently no paid contributors, no sponsored content, no affiliate links, and no display advertising on the site. If any of those revenue streams are added in future, they will be disclosed on this page and labelled clearly in the articles themselves.
AI & automation disclosure
Because this publication covers AI search, transparency about our own use of AI matters:
- Drafting: some articles begin as first drafts produced by an LLM (typically Claude or GPT) working from notes, links, and an outline written by Jamie. Every draft is then heavily edited, restructured, and rewritten before publication. No article is published as the LLM produced it.
- Research: LLMs are used to summarise long primary sources, surface counter-arguments, and check facts against the author’s knowledge. Every claim that survives editing is also independently verified against the linked source.
- Images: in-article images are AI-generated illustrations unless otherwise noted. They are decorative; the argument never depends on them.
- Headlines, framing, and final voice are the author’s.
For the record
This page is reviewed at least quarterly and updated when any policy changes. Significant policy changes are noted with a dated entry below.
- 20 May 2026: Initial version of the Editorial Standards page published.